How Our Metrics Work
A plain‑English guide to the numbers and sections you see across Results, Competitors, and Links.
Results
The Results page summarizes what happened in your latest monitoring run and shows trends for your project.
Brand Visibility
Brand Visibility is the share of successful checks in the most recent scan where your brand was mentioned.
Example
You run a scan with 5 prompts and 4 models. That’s 20 checks in total. Suppose 16 checks finished successfully. If your brand is mentioned in 8 of those 16 successful checks, Brand Visibility = 8 ÷ 16 = 50%.
- A “check” = one prompt tested on one model.
- Only successful checks are counted in the denominator.
- The higher the percentage, the more often your brand appears in answers.
Checks per scan
How many prompt–model combinations the system evaluates in each scan.
Example: 6 prompts × 3 models = 18 checks per scan.
Last Scan Analysis
Shows how often your brand was mentioned by each model in the most recent scan, so you can compare model performance at a glance.
Example: If Model A mentioned your brand in 3 of its 5 checks and Model B in 4 of 5, you’ll see Model B leading with a higher bar.
Status icons
- Success (green): the check completed and returned a valid answer.
- Not mentioned (orange): the check completed, but your brand wasn’t mentioned.
- In progress (yellow): the check is queued or running.
- Failure (red): something went wrong for this check.
Competitors
See which brands show up together with yours and how that changes over time.
Mention Trends
Day‑by‑day counts showing how often top brands were mentioned. Helps you spot spikes and dips.
Example: Over the last 7 days, your brand appears 2, 3, 4, 1, 0, 5, 3 times per day. The chart makes it easy to see the spike on day 6.
Top Competitor Mentions by Model
For each model, how many times it mentioned each of the most frequently cited competitor brands.
Example: Model A mentions Brand X 10 times and Brand Y 3 times, while Model B mentions Brand X 4 times and Brand Y 7 times. You’ll instantly see which brands each model tends to bring up.
Share of Voice (Top 5)
Daily percentage split of mentions among the top five brands.
Example: On a given day there are 20 total mentions among the top five brands. If your brand has 6 mentions, your Share of Voice for that day is 6/20 = 30%.
Co‑mentions
How often brands appear together in the same answer.
Example: If your brand and Brand X show up together 12 times this month, you’ll see a stronger cell where these two intersect on the heatmap.
Detected Brands & Competitors List
- Total Mentions: How many times the brand appeared in your results.
- Visibility: How often the brand appeared relative to all successful checks (simple percentage).
- First/Last Seen: The earliest and most recent dates we observed the brand in your results.
Links
Shows websites and links that appear in answers, so you can review sources and destinations quickly.
Unique domains
How many different website domains we found across your answers.
Example: If answers include links to example.com, news.site and blog.example.com, we count example.com and news.site as two domains (sub‑domains may be grouped under the main site name).
Total links
Total number of unique URLs mentioned.
Example: If the same article appears multiple times with the exact same URL, we count it once. The goal is to avoid counting identical links twice.
Frequency (results)
How many separate answers mentioned a given domain.
Example: If three different answers include any link to example.com, the Frequency for example.com is 3.
Unique URLs
How many distinct links we found for that domain.
Example: If example.com appears with two different article URLs, the Unique URLs count is 2.
FAQ
Why do numbers sometimes change a few minutes after a scan?
Some checks may still be finishing right after the scan starts, and background analysis (like mentions) can update shortly after. This is normal — the page refreshes automatically.
Why is there “No data” in some places?
There may not be enough recent answers yet, or your prompts haven’t triggered mentions for the selected time window. Try adding more prompts or running a new scan.
How can I improve Brand Visibility?
Use prompts that naturally invite brand mentions (e.g., product comparisons), and include models that typically discuss brands in your language and region.
Glossary
- Scan: one run that evaluates all your prompts across all selected models.
- Check: one prompt tested on one model.
- Mention: your brand name appears in the answer.
- Share of Voice: your portion of total mentions among a set of brands (shown as a percentage).